Maveric Banking Edge Podcast
Maveric Podcasts are a periodic narrative series hosted by industry-sought bank-tech veterans. Inside, find curated ideas we either don't think about or understand enough of! Across Retail, Corporate Banking, and wealth management, gain rich insights from the diverse domains of Customer Experience, Connected Core, Regulatory Compliance, and Digital Operations.
Maveric Banking Edge Podcast
Strategic Digital Marketing Insights for Customer Retention
Unlocking the Future of Banking: Proven Digital Marketing Strategies for Client Retention in 2024
For a business landscape where customers expect personalized, seamless, and digitally optimized experiences, banks are under increasing pressure to retain clients. The hyper-charged environment with shifting market dynamics invites fierce competition and negligible room for missteps.
Maveric's latest podcast reveals the cutting-edge strategies shaping the future of banking. These strategies leverage real-time data, artificial intelligence, and personalized digital marketing to build lasting client loyalty. With retention costs five times lower than acquisition, banks must shift their focus from chasing new clients to nurturing existing relationships.
Join our experts for an engaging discussion, uncovering practical frameworks for boosting client retention and growth.
Tune in to explore
- Client Retention over Acquisition: Why banks are shifting from chasing new customers to deepening relationships with existing ones.
- AI and Data-Driven Marketing: How emerging technologies enable hyper-personalized marketing, creating real-time customer engagement.
- Proven Frameworks for 2024: Learn about the 3-step approach banks can take to align digital marketing efforts with their unique brand promises, optimizing their marketing mix for real, measurable impact.
Why Should You Watch?
Whether you're a banking, fintech, or customer experience leader, this podcast offers actionable strategies to connect your Brand Promise with customer retention efforts.
- Retention-Driven Growth: A 5% increase in client retention can boost profits by up to 95%. Learn how to align your Brand Promise with retention strategies for exponential growth.
- AI-Powered Personalization: Discover how to bring your brand's values to life by harnessing AI and data analytics to create hyper-personalized, seamless customer journeys.
Expert Guidance: Industry leaders Annette Franz and Ashutosh Karandikar will show how aligning your Brand Promise with tailored digital marketing strategies can transform customer retention in 2024.
Expert Insights
“To thrive in today's banking environment, you must focus on retention, not just acquisition. With customers expecting more personalization and seamless digital experiences, banks must rethink their approach to loyalty.”
~ Annette Franz
“By aligning digital marketing strategies with brand promises and customer preferences, banks can foster deep loyalty and unlock the full potential of existing relationships.”
~ Ashutosh Karandikar
Started in 2000, Maveric Systems helps global banking and fintech leaders accelerate business transformation through effective integration of domain, technology, future strategy and high velocity execution.